The development of the Ninki Nanka Trail is an exciting new responsible tourism product that has been made possible through an  informal partnership between: the MSc Responsible Tourism Management Team at Leeds Beckett University, Camp Africa, ITTOG (Institute Of Travel and Tourism of The Gambia), International Centre of Responsible Tourism West Africa (ICRT WA), and ASSET (Association of Small-Scale Enterprises in Tourism) and The Gambia Tourism Board (GTB).